Print >>
Examples of print advertisements, direct mail, brochures, and other printed marketing communications can be found here. My advertising and print communications have always seen a relational growth in company sales to the products or brands that the communications materials have promoted, with highlights such an 800% increase in qualified advertising leads over the previous year which utilized a larger advertising budget. Working for my current list of clients has certainly had its advantages in that I am required to wear many hats as I work within a tight budget.
From concept to completion and all of the details in between including copy writing, photography, and negotiating purchases for media buying and print production - what you see is my work. My ads have seen publication in over two dozen magazines, catalogues, directories, and trade show guides, with audiences in those publications typically over 40,000 and some publications reaching well over 100,000. My ads have made over 500 insertions.
Photography >>
My photography is utilized in many of the marketing materials I've created, as well as communications around the world through photos I've made available at different stock photo sites on the internet. To view a full array of the stock photography I have created please visit Inertia Stock where my photos have garnered over 45,000 downloads. I have also been migrating some of these photos to a new site, Dreamstime.com, where I recieve a small royalty for each download. The photography used in this site is also my work. Where photograph requirements exceed my resources for photography equipment, I have happily relied on my excellent relationships with professional photographers in the area.
Web >>
Here you will find graphic design contributions in various layouts, images, and photography. I have ventured into the coding/programming aspects of web design in addition to relying on excellent working relationships with skilled web programmers, hosting companies and service providers that have allowed us as a team to provide web sites that contribute to your company's bottom line with a measurable return on your investment.
Simply communicating who you are on the web should not be the end of the story. Your audience needs a value proposition that will move them to the next level toward the call to action. Search Engine Optimization (SEO) strategies and Pay Per Click (PPC) campaigns are integral in making your site a key channel of promotion within the marketing mix. These means of communicating your message have evolved rapidly over the last few years.
Pay Per Click is the most controlled way to drive traffic to a your site and possibly the most efficient means of advertising. The amount of traffic, the type of traffic and the point of entrance for that traffic can be tailored in extreme detail. A PPC campaign allows you to reach consumers who are actively looking for the products or services you offer, making them extremely valuable traffic and eliminating lead qualification entirely.
Search Engine Optimization puts your business at the forefront of customers seeking out your products or services. WIthout implementing SEO strategies within your site's design - awareness suffers dramatically. Page ranking on search engines is constantly evolving. Implementing a SEO strategy is most efficiently done at the intial phase of web site creation. I offer an ongoing assessment and flexible strategy that in due time will put your company's site at the head of the pack.
Other >>
Trade show graphics, packaging, point-of-purchase displays, logos, and other collateral showcases my range of exerience beyond the usual mediums of marketing communications are shown here. Effective brand identity is critical toward molding your audience's perception of the professionalism and industry acumen. I can ensure your identity and branding will fit all aspects of marketing communications channels and portray a cutting edge image that draws a positive perception from customers.
